Mindless Digital Marketing Blogs

Author: pragunjain89

  • Google Ads Keyword Research, Optimization & Budget Management – The Ultimate Strategy

    Google Ads Keyword Research and Optimization

    Google Ads keyword research and optimization helps you decide manage budgets optimally, manage campaigns effectively, and build better ads, ultimately leading to better digital marketing performance for your business. Always be cautious while choosing the keywords to be targeted and contrary to Google’s guidelines of using broad match, I highly suggest using exact and phrase match keywords to properly utilize your budgets and get better data for further analysis.

    I manage over USD 1 Million monthly budget on Google Ads and Bing Ads. The keyword research and optimization strategies that I will discuss have helped channelize the spends towards the best performing KWs while keeping a check on CPCs. This in turn has led to over 20% increase in CPA for our client’s lead gen program.

    I will also reveal some secrets about bidding optimizations and keyword CPCs. So read till the end to find out how to get maximum performance out of your Google Ads campaigns.

    Google Ads Keyword optimization begins with impeccable keyword research:

    1. Understanding your customers
    2. Exploring their intent and behavior
    3. Discovering the market size
    4. Unearthing industry dynamics and competition

    How would you find the keywords for your business?

    Step 1: Think about the topics or phrases that come to your mind if you had to search for your products or services. Make these your starting point. We will elaborate this by considering 2 examples throughout this article: for hotels – hotel in New York and for SAAS – reputation management

    Step 2: Use closely matching words or synonyms. Examples; hotel in NYC, ORM or manage online reputation

    Step 3: Next, make it more specific and long tailed – 5 star hotel in new york, reputation management for hotels

    Step 4: Now add the intent – book hotel in New York, reputation management pricing

    Step 5: Mix services/products – 5 star hotel in New York with parking, reputation management software for hotels

    Step 6: With your core keywords now being finalized, we move to peripheral keywords, that is, keywords which are closely related to your core keywords. The examples here would be – hotels near empire state, manage hotel reputation

    Step 7: Once you are done with such permutations and combinations, use Google Ads Keyword Planner Tool to expand on these keywords and find their search volumes as well as market competition

    Step 8: Google Keyword Planner Tool will provide you with hundreds of keywords – do you want to bid on all of them? Definitely No!

    How would you choose the best keywords for your business?

    1. Your core KWs are still the most important ones (not more than 15-20). Find their search volume and group them into one campaign and possibly 2-3 ad sets. Check for Google’s highest and lowest bid from Keyword Planner data. Use the average of that bid and calculate the budget to target 60-70% of impressions with the average CTR for those KWs or industry. Note: Use only Exact and Phrase Match of these KWs
    2. Perform a similar process for your peripheral KWs and calculate the budget to target 25-30% of the search volume for these KWs or if your budget is lower, then as much as your budget allows. Again, use only Exact and Phrase match.
    3. Finally, create a duplicate campaign of your core KWs. Change the match type to Broad Match. Add Exact and Phrase matches of all KWs as exclusion to this campaign. Reduce the budget to just 10-20% of the original campaign. This will help you target news KWs and discover search queries that can later be added to your core or peripheral campaigns.
    4. If you have more than one product or service, repeat the process for each.

    Now to some other important settings for your campaigns:

    1. Start new campaigns with CPC bidding and later move to tCPA or tRoAS. 
    2. Once your campaigns are well established, use portfolio bids (without shared budgets). Use tCPA or tRoAS with maximum CPC bids configured. This will help you control your CPC while also controlling the overall performance. Google’s automation tends to bid erratically high on CPC’s, thus lowering your overall performance.
    3. Be precise with your location settings. Use presence in the location rather than interest in the location
    4. Do not switch on the broad match setting. KEEP IT PAUSED!
    5. Initially, you want to control your messaging to understand custom behavior. Thus, keep automated text assets setting paused. Later, as you optimize your landing page and ad content, you can switch on this setting.
    6. Ensure that user’s search queries match your keywords which in turn are part of your ad messaging and also your landing page content.
    7. To optimize Google Ads for local business, you need to focus on Local KWs and near me KWs

    Apart from all this, you have to regularly go through the search terms/query report and exclude irrelevant or non performing queries.

    Armed with all this information, you are ready to confront the challenges related to Google Ads Keyword optimizations. Your budget management will be impeccable leading to reduced wasted spend and better overall performance.

    Most businesses will be able to set up their Google Ads campaigns and keywords using this strategy but there is a lot more which goes into day to day optimizations. You have to constantly improve your ads, adjust bids based on market competition, current keyword performance, your business budgets as well as overall industry search volume and seasonality. Most businesses require dedicated professionals to take care of these day to day tasks and maintain a healthy Google Ads account. 

    Finally, there is also the aspect of multiple integrations – with GA4, Google Search Console, Google Tag Manager for site tag/pixel and offline conversions import for B2B or online to offline businesses. You need to set up audiences and targeting based on the data provided by your tag, GA4, offline imports or custom lists. These are all part of advanced Google Ads tactics beyond keyword optimization and budget management.

    Mindless helps businesses get the best performance out of their Google Ads account. We have helped our B2C clients achieve 20x return on ad spend and B2B clients lower CPL by 20% while improving lead quality and funnel conversion rates. If your business is facing the challenge in optimizing Google Ads or other paid media channels, then book a free consulting session with our experts and find out how we can help your business achieve new heights.

    Book Now

    You can also mail us on sales@mindless.digital for any queries.

  • Paid Media Advertising Strategies for Local Businesses

    Advertising on Google Ads, Facebook Ads & Other Channels help small and local businesses reach to nearby communities and aid in awareness as well as increasing revenue of the business. There are many time tested strategies which can be easily applied by businesses to run paid media campaigns on multiple platforms such as Google Ads, YouTube, Facebook and Instagram or Quora & Pinterest.

    Building presence on all platforms is necessary as more and more transactions are happening online. While organic presence is slow to build up and requires a lot of effort; paid media presence on the other hand is easier to start and scale up. Within a few hours you can have your ads running on multiple channels. You can show your ads to users searching google for you, your competitors or your products and services. You can also show your ads on YouTube, Facebook and Instagram to users who have interest in the products and services that you offer.

    Below are a few paid media advertising strategies which all small and local businesses should implement. Follow these steps for successfully implementing these strategies and hit the basics right:

    1. Find out the goal of your business and ads – awareness, engagement, shopping or customer advocacy
    2. Build content around your business, products and services – keywords, ad copies, graphics, website and social media pages
    3. Choose the right advertising channels (more details later in the article)
    4. Create a wonderful user experience using focused targeting settings

    The Goal:

    What is the current phase of your business? What is the goal of advertisements?

    • For a new business, creating awareness is a major goal. Letting people around your business know about your presence. Showing discounts and offers to users interest in your products or services or who engage with your business.
    • For a growing business – Engaging more people and creating a buzz around your business becomes the new goal. Enter, social media. Engaging content posted regularly and shown to interest based audiences on social channels is one of the primary strategies that you need to adopt for your paid media ads.
    • For an established business – Your customers know you. It is time for you to nurture them for their next purchase. Understand their buying cycles to find out the best time to reach them via ads. Use customer advocacy to make them your ambassadors.

    Content:

    Content is king, Period!

    • Your content on social media should revolve around product features, differentiation on the basis of technology, pricing or logistics.
    • Your content on Google Search Ads should be to the point. Answer the basic question – Why buy from you?
    • Your website content should be educational while creating an aura of authenticity & trust followed by the ease of doing business with you. Carefully craft your content and UI to guide users through each step of the purchase cycle.

    Channels for Local Ads:

    There are multiple channels which you can advertise your business on but carefully choosing these channels depending on your business goals is the key to success.

    Let’s look at the strengths of some of the major advertising channels.

    • Google Search Ads – Conversion/Shopping. Make it easy for your customers to find your product when they have a high intent of buying it. Or show your business/product when the customer is searching for your competitor.
    • Google Display and YouTube – Show ads to the users based on their interests and what they are currently reading. These channels help you show your ads in between relevant content thus helping you capture the interest of the user when he or she is already researching about the products or services that you deal in.
    • Social Media – Engage with users who are interested in and regularly follow your competitors or the products that you sell. Also, reach out to the friends of your followers or remarket to the users who were recently on your website.
    • Quora or Reddit – These are the channels which are highly topic or content based. Users search for specific reviews or queries on these channels while trying to research about the product they are planning to buy. Use the opportunity wisely.

    There are many more channels that every business can target their ads on. But let’s leave that to experts. Most agencies can help you run multi-channel campaigns, track your purchases and monitor your returns. 

    Mindless is a boutique digital agency that can help you reduce the cost of advertising while increasing your online revenue. Visit www.mindless.in to find how your business can benefit by collaborating with us to run performance focused paid media ads.

    Audience Targeting

    Small businesses can target domestic audiences limited to state or national geographies on all channels while local businesses can go as niche as 1 km radius around their business to create awareness and then capture the interest of people looking for their services.

    Multiple campaign and content themes can be used on these channels – some of these can be current trends, seasonal offers, flash sales, FOMO (Fear Of Missing Out), LTO (Limited Time Offers), Nearby (Just 5 mins away).

    You should create content themes around your USPs and differentiating factors to let people know why they should choose you. To affirm their decisions, showcase your customer reviews and testimonials.

    Professional advertising agencies can help you create beautiful and captivating content to showcase on all channels. Each channel is suited to a unique kind of content and tone. 

    Mindless (www.mindless.digital) creates unique & engaging content suited for small and local business to build presence on all channels while helping businesses earn higher returns on every buck invested in marketing.

    If you are planning to take the advertising of your business to the next level, then you need us.

    Write to us at sales@mindless.digital and our team will get in touch with you to help your business achieve new heights!

  • Digital Marketing Strategies for Hotels

    Digital Marketing for hotels has evolved tremendously over the past few years with SEO, Google Hotel Ads and Facebook Travel Ads. Let’s learn the latest and greatest in digital marketing for the hotel industry

    People are eager to go out and enjoy their lives. Young couples want new adventures, families want to enjoy their vacations leisurely while the oldies want to go an explore the world. So what is the future for travel and hospitality industry? How is user behavior changing? And how can hotels evolve their digital strategies to tap into this pent up demand in local and domestic markets?

    For an in-depth guide on Digital Marketing for US Hotels – Channels, Strategies and Tips visit our detailed blog here

    We all know that travel and hospitality were one of the most impacted industries in 2020-21. Restrictions on travel, local, domestic and international, have put the sustenance of most hotels in jeopardy. Global travel was its lowest during Q2 2020 with most states imposing severe restrictions. For months people were and are still restricted from going out in groups or travelling to many top travel destinations.

    Let’s see how user behavior has changed and what’s affecting their decisions to travel and go on vacations:

    • Current data trends show that hospitality demand has been localized. People are willing to travel but the means of transport have changed significantly. Driving to vacation destinations is the in thing. This in turn has made travel or rather tourism more local. People usually travel up to 6 to 8 hours to the nearest vacation destination.
    • Second major trend observed in the hospitality industry is impromptu travel. Planning a vacation used to be days of planning, prior bookings to make the most of early bird benefits and researching local tourist spots near the destination of vacation. Now, people book for upcoming weekends making sure that there is complete certainty around travel rules and restrictions during their travel dates.
    • Finally, there is the change in tourist behavior in terms of travel duration. The industry has been split into very short weekend stays for people impatient for a change in their daily routine at home vs long staycations opted by people with enough financial liquidity to go on work from remote location for a month or so.

    Based on these key observations, Mindless has come up with ingenious digital marketing strategies for hotels to capture the current demand and also the upcoming pent up demand in the market. These strategies are omni-channel organic as well as paid promotion strategies covering all major channels – Google, Social, TripAdvisor and more…

    We provide ideas for offers and discounts which ensure highest conversion rates on hotel websites while not allowing OTA’s to benefit from your brand’s search volume on google and other search engines. Finally, our strategy also focuses on automation of paid campaigns and analytics reports to help hotel managers understand their customers better – where is the demand coming from and curate content so that our hotel partners rank on top in local searches on search engines.

    Here are some of the ideas and changes which should implemented by hotels in their digital marketing to ensure they get a big piece of the upcoming demand in travel and tourism market:

    • SEO for Hotels
      • GMB, Maps, Bing and Apple Listings with national service areas
      • Ensure high ratings and loads of reviews
      • Target nearby and activities related keywords
    • Content Strategy and Offers
      • Landing Pages for brand, city & nearby, room types, activities and offers
      • Price comparisons, best price and booking guarantees
    • Google Search and Hotel Ads for Hospitality Industry
      • Brand search, competitor keywords and generic (nearby and city keywords)
      • “Near me” keywords are the latest trend
    • Social Media Strategy for Hotels
      • Use travel audience available on platforms such as Facebook and Instagram
      • Go big on remarketing on social media
    • Influencer Strategy
      • Build awareness & get reviewed by influencers on Youtube and Instagram
      • Paid collaborations with travel related pages and blogs for awareness
    • Geo Targeting
      • Focus on feeder cities based on data from Google Analytics
      • 100 mile radius targeting is now increasingly important in post Covid world

    Seamlessly implement these bulletproof digital marketing strategies for hotels at low cost with Mindless.

    Mindless.in has expertise in building digital and local presence of businesses. Our team members have worked with over 100 hotels and built their online business, scaling some of them by 200% in one year. We provide beautiful and efficient websites for reservations and bookings. We take care of their social media presence of our hotel clients and also create their awareness using advertisement channels.

    Want to grow your online hotel bookings? Feel free to reach us on sales@mindless.digital for all the digital requirements of your business.

  • Digital Marketing for Restaurant Industry

    Digital marketing is the key to a restaurant’s success. Your restaurant needs to be prominent on SEO, Google Search, Maps, Google Ads, Social Media as well as on Open Table, ChowNow etc.

    Implementation of technology and digital marketing is becoming increasingly important in the restaurant industry. This industry is unique in its own way. It has limitations to the geographical area that it can serve making it hyper local, it is time bound with 2 peaks of traffic and orders every day, for delivery and take out, quick service is a major factor for customer satisfaction, and finally, it is highly operations and logistics dependent.

    Over the past few years, the restaurant industry has gone through an overhaul and major changes in how customers reach the restaurants and how they are serviced. Multiple aggregators platforms and logistics providers have mushroomed in the market. The likes of Zomato, ChowNow, GrubHub, Swiggy have become the newest channels for end businesses – the actual restaurants, thus making the identities or brand of the restaurants less significant.

    On the other hand, even dining experience has changed with players like OpenTable, Resy and more coming into the picture and allowing for transition from phone call/offline model to online pre-booking of dining facilities in top restaurants.

    All these changes point to the same thing – the movement towards digitalization of the industry.

    The restaurateurs themselves now need to keep up with the trends and build their digital presence. They also need to ensure that they do not give hefty commissions to these aggregators for their loyal customers. Thus, they need a means to help their loyal and repeat customers order directly from business/restaurant owned platforms.

    Here comes to the rescue the digital presence of these restaurants – Branded website, App or PWA.

    To support the website or app, the restaurant needs to authenticate their physical presence by being present on GMB listings and other directories clubbed with social media presence on Facebook, Instagram and more.

    Part of a restaurant’s digital presence is also to be present on the aggregator platforms as it gives a chance to bring more revenue for the restaurants while they build their own identity and brand in the market.

    So what are the key digital marketing strategies for a restaurant to build its identity and presence?

    • Restaurants serve local markets usually up to 5 kms from their physical location – so hyperlocal SEO is of extreme importance.
    • They need to fight the competition from aggregators – thus website with integrated menu for ordering, discount offers, logistics services and CRM integration is required
    • Social Media presence, requesting customers to check-in to social media, tag the restaurant and also incentivizing reviews
    • Local food influencer collaborations to reach more people interested in food

    In short, a restaurant is a local business that needs hyperlocal digital presence and marketing strategy.

    Let’s drill down a bit deeper into how we can improve Local SEO on different digital channels:

    1. Local SEO for Restaurants
      • Local (location) KWs, “near me” and “near by” keywords in the website content
      • Local Information in Meta tags and Schema along with service area details – neighborhoods, suburbs, zipcodes, and city
      • Google My Business listing, Apple Maps, Bing Listing and other directory listings
      • Maps API integration on website
      • Aggregator listings
    1. Social Media for Restaurants
      • Local hashtags
      • Local content
      • Local checkins and tags
      • Local collaborations
    1. Google Ads and Social Media Ads for Restaurants
      • Local Ads on Google Search linked to GMB listings
      • Google Search – generic cuisines based keyword targeting and competitor targeting
      • Geo targeting on platforms may be restricted to 5 kms with bid adjustments at various radius or neighborhood levels
      • Limited time offers
    1. Customer Cycles
      • Our research shows that there are ordering cycles for cohorts of customers which range between 1 and 3 weeks
      • Rewarding loyalty – your every fifth meal is on us or incremental discounts on multiple orders

    Beyond these simple strategies, the main factor behind the growth or brand building for any restaurant is the taste of food and customer services. Make sure that you have great ambience, pleasing service and quick delivery. Consistency in the taste of food is extremely important for customers to become repeat clients.

    While marketing can get you awareness, your service and food quality will be the deciding factors in scaling your restaurant’s business. So, a restaurant owner should focus on the food and leave everything else to experts.

    Mindless has expertise in building digital and local presence of businesses. Our team has worked with over 350 restaurant clients and built their online business, scaling some of them by 500% in one year. We provide beautiful and efficient websites for online ordering, takeout and reservations. We take care of their social media presence of our restaurant clients and also create their hyperlocal awareness using advertisement channels.

    Want to grow your online sales? Feel free to reach us on sales@mindless.digital for all the digital requirements of your business.

  • Paid Media Strategies – Google Ads, Facebook Ads and LinkedIn Ads

    Paid Media Strategies – Google Ads, Facebook Ads and LinkedIn Ads

    One of the major advantages of digital marketing is the ability to track users to precisely attribute & accurately measure the effectiveness of each digital channel thus, helping you maximize RoAS (Return on Ad Spend) for omni-channel paid campaigns.

    There are different strategies you can follow based on your industry, budget or phase/goal of your business. Some easy examples to understand these differences are as below:

    1. Social media and display ads help spread awareness at low cost while Google Search ads let you convert audience with highest intent
    2. Lower budget strategies focus on local search and local social media (custom audiences) while higher budget campaigns tend to go broader on audience targeting to spread more awareness & then bring interested audiences into the funnel
    3. Also, a restaurant needs to run local paid media strategy while a hotel needs to run campaigns on larger geographies and identify feeder cities. On the other hand, B2B enterprises need to go broad and target everyone searching for specific keywords or have specific intent under the blue sky.

    Thus, there is NO one size fits all strategy but Mindless has created time-tested strategies for different consumer & B2B industries including local (restaurants, doctors, lawyers, contractors), hotels, & B2B enterprises.

    Now let’s dive into how to create a Digital Ads strategy for your business and understand the various levers which need to move in sync to make your Paid Media strategy a ravishing success.

    Pillars of Digital Ads or Paid Media

    1. Budget – Your Budget is one of the major factors which defines your paid media strategy. The budget may also be impacted by the phase of your business (growing, stabilized or expanding) and the goals you define (Awareness, Engagement, Conversion or Retargeting)
    2. Channels – Based on your budget, phase and goals of your business, you choose the channels. Refer to the FREE Paid Media Cheat Sheet available on Mindless.Digital on how to choose the best channels for your business.
    3. Content (Keywords, Ads & Landing Pages) – Content strategy helps your align the intent of your audience with the reading material such as ads and landing pages, that help captivate the attention your audiences via ads (text, images and video), communicate the USPs of your products and services and help them navigate through the landing page to make a purchase or share their details as per your business requirement.
    4. Audience – Define your ICP (Ideal Customer Profile) or target audience based on their demographics, interests, intent or the content they like to read, the pages/topics they follow. Most modern platforms such as Google, Facebook & LinkedIn have the capability to create custom audiences using your current customer information (via cookie events or PI data upload). In case of display, you may need to define where you will find your audience (content they read on various publisher websites). Learn more about how to create various audiences on different paid media platforms using the FREE Paid Media Cheat Sheet on our website.
    5. Analytics – Tracking your website traffic helps you understand audience behavior to improve CRO (conversion rate optimization). It allows you to attribute conversions to channels which helps you define your budget strategies and maximize returns. Finally, analytics also helps you understand your audience in detail (demographics, geographies, interests, devices, timings and more)

    Do IT Yourself Strategy for Each Paid Media Pillar

    Use all that we have learnt today and you should be able to create an effective paid media program.

    Paid Media is a science as well as an art. You have to use logic to understand the customers and use creativity to communicate your message. When everything comes together and these levers move in sync, Paid Media campaigns give the best results

    The Upgrade to Your Digital Advertising

    While DIY Paid Media Strategies are good to provide an initial boost to your business, our suggestion is to let the experts create a customized & implement paid media strategies for your business. There are multiple benefits of hiring experts or agencies as they have marketing technology capabilities in-house and have a larger view of multiple businesses across various industries which helps them analyze and benchmark the performance for your business and quickly change course as deemed best to maximize the returns of your paid media spend.

    Paid Media experts at Mindless have worked for 500+ businesses including 2 Global Billion Dollar B2B enterprises and helped them increase their returns by up to 30%. We implement all aspects of Paid Media including Paid Search, Paid Social, Display, or Programmatic. Over time, our team has built specific strategy templates for restaurant, hotel, retail, medical and B2B industries which helps with easy implementation and better returns for your business.

    Need help with your Paid Media or Digital Advertising? Contact us on marketing@mindless.digital or visit www.mindless.digital and our experts will get in touch with you.

  • How to Optimize SEO to Rank on Top of Google Search

    Search Engine Optimization – Factors and components of your website that can help you rank on top in search results for targeted keywords on search engines such as Google and Bing.

    SEO is a meticulous process of:

    1. Placing various technical components on your website which are factors in Google’s Search Results Algorithm or other search engine’s algos.
    2. Setting up off page SEO components to build authority and bring relevant users and traffic to your website

    What are the benefits of great SEO optimization?

    • Awareness and Reach without ad spend or cost
    • Organic (Unpaid) traffic and users
    • Capture “Brand” keywords traffic at no cost
    • Optimize for multiple keywords and products
    • Build authority & identity nearby physical location of your business

    The important question is: How to begin with SEO optimization of your website?

    SEO optimization begins by understanding the goals of your business. The most important factor to be kept in mind is what are your customers or users looking for? If your webpage is selling hair oil then your customers are looking for hair oil, hair fall remedies, hair loss, hair shampoo, dandruff or may be baldness. These are the key focus phrases for your business and thus your SEO. In short, your SEO starts with content & keywords related to your business and therefore, your website or page.

    Now from here on we move towards the technical side of SEO and will discuss the reasons and thought process of your website visitors and thus probable customers.

    • Speed of the website – People don’t like to wait, thus the loading time of your website has to be lightening fast
    • User Experience (UI/UX) – The experience of users when they surf through your website. The ease of finding what they are looking for and the flow or how your website guides them through the buying process or completing a goal on your website helps in building user engagement and building your business. Thus, this is another tech factor for your website.
    • No disruption – People don’t like disruptions. They want the buying process to be smooth. So do not put any intrusive pop ups unless extremely necessary.
    • Authenticity, Transparency & Knowledge Imparted (part of content) – People like to know more about what they are searching for and what they are buying. Provide them with all relevant info to help them make faster and better decisions

    Based on the above, we have the following components of a website’s technical or on-page SEO:

    1Meta Data, OG Tags & HreflangMeta Title, Meta Description, Location, Language and all other meta tags
    2Schema/Structured DataOrganization, Category, product level schema
    3Page Speed – Mobile focusedHosting, ping response, size, images, FCP, TTI, DOM Load, CSS, Java Rendering, HTTP2 etc
    4On-page content, Keywords & CannibalizationThe keywords relevant to your business and are searched by the users of your website
    5Core Web VitalsReal time stats of page speed
    6url Structurehow urls are built
    7Sitemapuploading site map in html and xml formats to search engines
    8UI/UX & ResponsivenessContrast, readability, button sizes, transitions and more. Material design & RAIL model
    930x, 40x & 50x errorspage availability, canonicals, content caching, multiple hosting
    10Pop Ups & Forwardingnot to have disruptive popups, no automated forwarding of the page
    11Crawl Quota & Indexingall pages should be indexed and keep checking for availability of crawl quota
    12GA Stats – CTR, Dwell Time, Bounce Rate, Pages Visited etcCTR shows content relevance to search query, Dwell time & bounce rate show content quality
    13CanonicalsContent duplication should be marked for search engines
    14Authority of AuthorsEAT – Expertise, Authoritativeness & Trustworthiness
    15API Requestslimited API request result in faster page load times
    16Link StructureInternal link structure of a website. All pages should be reachable in max 4 clicks
    17Cloakingdo not hide content in html or same color as background
    18SSL, Encryption, Search Console Verification, Facebook Domain Verification and https SecurityVerifying ownership & security of domain across all search engines and social networks
    19ReportsGTMetrix, Page Speed Insights, Lighthouse Report
    20AccessibilityRobots.txt and indexing tags

    After setting up and measuring the on-page SEO components of your website, we now move towards off-page components. Off-page SEO is any SEO optimization done outside of your website or webpage. These factors focus on authenticity and identity of your business. They help your business to be present where your users might be searching for you, related keywords or finding knowledge related to your website’s targeted keywords.

    These factors are part of Google’s algorithm that focuses on finding more information about your business to find the authenticity of your business. It also includes components which include listening to the real users and customers by including factors such as Rating and Reviews about the business on Google or other aggregator websites and directories.

    Now we list down the components of off-page SEO. Make sure that you have all these components covered for your business while you path your way to the top of Google’s search results.

    1ListingsGMB, Google Maps Tag, Apple Maps, Bing Listing
    2CitationsSocial Pages, Links and Citations to website
    3Directories & AggregatorsListing in industry or business directories/aggregator websites helps with authority
    4BacklinksQuality backlinks from other websites to your website
    5BlogsBlogs for content, being up to date and refined targeting
    6ReferralsBacklinks via referral sites or directories etc
    7ForumsQuora, Reddit etc – targeting content on these forums to bring traffic to website
    8Social BookmarkingPeople saving your webpages as bookmarks shows content authority
    9Reviews & RatingsTrustworthiness of your business
    10PR & Influencer MarketingHelps bring more traffic to site thus impacting SEO progressively

    Finally, there is a small part of off-page SEO which deals with the hyperlocal component of a business. If your business is a local establishment such as a hotel, restaurant, saloon, or you are a professional such as lawyer, plumber etc, then you should surely cover all hyperlocal components of your business.

    We have all these factors listed for you below:

    1GMB & Listingposting, listing, services, areas and more
    2Local MetatagsServices, Areas, Postcodes, coordinates etc in meta tags & Schema
    3Citations & Social Pagessame as SEO
    4FAQs, Reviews & Knowledge GraphSame as SEO
    5Directories & AggregatorsYelp, TripAdvisor etc
    6Maps & APIsSame as SEO
    7Geofencing & CB MessagesNot in use anymore

    Waiting for your business to rank on top of Google Search Results? Get help from experts

    Mindless (www.mindless.in) is a digital martech agency that helps businesses with their technology & marketing requirements. With our comprehensive checklists and detailed processes, we are able to quickly and flawlessly integrate technologies for optimizing resource requirements and automating recursive processes, thus improving efficiency and turn around times.

    Seamlessly implement these bulletproof digital SEO strategies at low cost with Mindless.

    Our team members have worked with over 100 hotels & 350 restaurant clients to build their online business, scaling some of them by 500% in one year. We provide beautiful and efficient SEO optimized websites for more organic exposure and revenue. We take care of their social media presence of our hotel clients and also create their awareness using advertisement channels.

    Feel free to reach us on marketing@mindless.digital for all the digital requirements of your business.