Mindless Digital Marketing Blogs

Tag: Digital Marketing

  • B2B vs B2C Digital Marketing: How do they differ?

    the key differences between B2B and B2C Digital Marketing

    In the world of digital marketing, the approaches for Business-to-Business (B2B) and Business-to-Consumer (B2C) companies are vastly different. While both rely on online strategies to drive growth, their target audiences, sales cycles, and engagement methods are distinct. Understanding these differences can help marketers refine their approach and maximize effectiveness.

    This article explores the core differences between B2B and B2C digital marketing, covering strategies, channels, goals, and optimization techniques.

    Most businesses whether B2B or B2C with a spend higher than 5k per month can benefit from the expertise of marketing agencies. Mindless has certified specialists that has helped several B2B & B2C businesses boost their digital marketing performance. Get a free audit of your marketing channels from experts at Mindless today!

    Click here to schedule a free demo

    B2B vs B2C Digital Marketing: Comparison Table

    FactorB2B Digital MarketingB2C Digital Marketing
    Target AudienceBusinesses, professionals, decision-makersIndividual consumers
    Sales CycleLong, involves multiple decision-makersShort, often impulse-driven
    Decision ProcessLogical, value-driven, multi-stepEmotional, instant gratification
    Content StrategyEducational, in-depth (whitepapers, case studies, webinars)Engaging, visual (videos, social media, influencer marketing)
    Marketing ChannelsLinkedIn, SEO, email marketing, webinarsInstagram, Facebook, TikTok, Google Ads
    Affiliate MarketingUses industry experts, business consultants, and thought leaders for referralsRelies on social media influencers, bloggers, and discount-driven affiliates
    Social Media ChannelsLinkedIn, Twitter, YouTube for industry insights and networkingFacebook, Instagram, TikTok for engagement and storytelling
    Organic Social StrategyBlogs, case studies, thought leadership on LinkedInViral trends, short-form videos, influencer-driven content
    SEO StrategyFocuses on long-tail keywords, industry-specific content, and backlinkingPrioritizes high-volume keywords, product-driven content, and visual search optimization

    What is B2B Digital Marketing?

    B2B digital marketing focuses on reaching businesses and professionals who make purchasing decisions for their organizations. This type of marketing requires a more educational, value-driven approach, as purchasing decisions involve multiple stakeholders and longer sales cycles.

    Key Characteristics of B2B Marketing:

    • Focuses on logical and value-driven decision-making.
    • Longer sales cycles with multiple touchpoints.
    • Emphasizes relationship building and trust.
    • Content is more detailed and industry-specific.
    • Uses platforms like LinkedIn, industry blogs, and email marketing.

    Examples of Companies Using B2B Digital Marketing:

    • HubSpot: Uses inbound marketing to attract businesses through content marketing and automation.
    • Salesforce: Leverages webinars, whitepapers, and LinkedIn campaigns to reach enterprise clients.
    • IBM: Uses SEO, account-based marketing, and AI-driven digital campaigns to target corporate buyers.

    B2B Digital Marketing Strategies

    B2B digital marketing involves multiple strategies, channels, and platforms tailored to target businesses and professionals. Below is a detailed breakdown of key strategies and how they contribute to B2B success.

    1. Content Marketing

    Platforms Used: Blogs, Whitepapers, E-books, Webinars, LinkedIn Articles

    • B2B buyers require in-depth, educational content to make informed purchasing decisions.
    • Blogs and industry reports establish authority and improve search engine rankings.
    • Webinars and case studies help demonstrate expertise and product effectiveness.

    Example:

    • HubSpot provides free marketing resources and courses to attract business professionals.
    • Adobe shares in-depth case studies on how its software benefits enterprises.

    Metrics to Track: Organic traffic, engagement rate, lead form submissions, time spent on page.

    2. Search Engine Optimization (SEO)

    Platforms Used: Google, Bing, LinkedIn, Company Websites

    • B2B SEO focuses on long-tail keywords and industry-specific search terms.
    • High-quality backlinks from reputable industry sources improve domain authority.
    • On-page SEO optimization ensures content is relevant to target audiences.

    Example:

    • Salesforce optimizes product pages and blog content for CRM-related keywords.
    • IBM ranks for AI and cloud computing solutions with technical content.

    Metrics to Track: Keyword rankings, organic traffic, bounce rate, conversion rate.

    3. Email Marketing & Marketing Automation

    Platforms Used: HubSpot, Marketo, Pardot, Mailchimp

    • Email marketing nurtures leads through personalized workflows and sequences.
    • Automated email campaigns help move prospects down the sales funnel.
    • B2B emails focus on industry insights, product benefits, and case studies.

    Example:

    • LinkedIn sends personalized email newsletters with professional insights.
    • Pipedrive nurtures leads with automated email sequences tailored to sales teams.

    Metrics to Track: Open rate, click-through rate (CTR), conversion rate, unsubscribe rate.

    4. LinkedIn & Social Media Marketing

    Platforms Used: LinkedIn, Twitter, YouTube, Reddit

    • LinkedIn is the primary platform for B2B marketing, featuring thought leadership content and professional networking.
    • Twitter is used for industry news, while YouTube offers product demos and case studies.
    • Reddit and industry-specific forums help in engaging niche business communities.

    Example:

    • Microsoft uses LinkedIn to share business solutions and leadership content.
    • Slack utilizes YouTube tutorials to educate businesses on its collaboration tools.

    Metrics to Track: Engagement rate, follower growth, lead generation from social campaigns.

    5. Account-Based Marketing (ABM)

    Platforms Used: Demandbase, 6sense, Terminus, LinkedIn Ads

    • ABM focuses on personalized marketing campaigns targeting specific high-value accounts.
    • Custom content, email campaigns, and retargeting ads nurture enterprise-level prospects.
    • Uses AI-driven platforms like Demandbase to identify and prioritize high-value leads.

    Example:

    • Oracle employs ABM strategies to target Fortune 500 companies with tailored messaging.
    • SAP uses personalized landing pages and email sequences for enterprise decision-makers.

    Metrics to Track: Engagement rate per target account, deal size, pipeline acceleration.

    6. Paid Advertising (PPC & Display Ads)

    Platforms Used: Google Ads, LinkedIn Ads, Display Networks

    • LinkedIn Ads enable B2B marketers to target professionals based on job title, industry, and company size.
    • Google Ads promote business solutions via search ads, remarketing, and display networks.
    • Programmatic display advertising helps reach specific business audiences at scale.

    Example:

    • Zoom runs LinkedIn Ads targeting IT managers and enterprise teams.
    • AWS uses Google Ads to target businesses searching for cloud solutions.

    Metrics to Track: Cost per click (CPC), conversion rate, return on ad spend (ROAS).

    7. Webinars & Virtual Events

    Platforms Used: Zoom, ON24, GoToWebinar, LinkedIn Live

    • Webinars provide deep-dive discussions on industry topics and solutions.
    • Virtual events connect businesses with experts and generate high-quality leads.
    • Follow-up email campaigns nurture webinar attendees into potential customers.

    Example:

    • Cisco hosts webinars on cybersecurity trends for IT professionals.
    • Gartner runs industry-focused virtual events for executives and decision-makers.

    Metrics to Track: Registrations, live attendees, lead conversion rate.

    8. Affiliate & Influencer Marketing

    Platforms Used: Partner Websites, Industry Blogs, Thought Leaders on LinkedIn

    • B2B affiliate programs involve industry experts and tech influencers promoting solutions.
    • Influencers on LinkedIn and YouTube provide in-depth product reviews and recommendations.
    • Partnered content on business blogs and trade publications enhances credibility.

    Example:

    • Shopify Plus collaborates with e-commerce consultants and agencies for referrals.
    • SEMrush partners with SEO influencers to drive platform sign-ups.

    Metrics to Track: Referral traffic, conversion rate from affiliate links.

    What is B2C Digital Marketing?

    B2C digital marketing targets individual consumers who purchase products or services for personal use. The goal is to create emotional connections and drive immediate sales through engaging content and promotions.

    Key Characteristics of B2C Marketing:

    • Focuses on emotional and impulse-driven decision-making.
    • Shorter sales cycles with fewer touchpoints.
    • High reliance on visual content, ads, and influencer marketing.
    • Uses platforms like Instagram, Facebook, TikTok, and Google Ads.
    • Prioritizes engagement, entertainment, and promotions.

    Examples of Companies Using B2C Digital Marketing:

    • Nike: Leverages influencer marketing, Instagram ads, and storytelling campaigns.
    • Amazon: Uses Google Shopping campaigns, SEO, and email marketing for personalized offers.
    • Coca-Cola: Focuses on brand storytelling and viral social media content.

    Shopping Campaigns in B2C Digital Marketing

    Shopping campaigns are crucial in B2C digital marketing, primarily on Google Ads and Facebook Ads.

    Google Shopping Campaigns:

    • Showcase product images, prices, and store names directly in search results.
    • Use Google Merchant Center to list and manage product inventory.
    • Run on a cost-per-click (CPC) model, driving traffic to e-commerce stores.
    • Effective for high-intent buyers actively searching for products.

    Facebook Shopping Campaigns:

    • Utilize Facebook and Instagram Shops for seamless in-app purchases.
    • Use dynamic ads that retarget users based on past interactions.
    • Offer catalog-based ads for personalized recommendations.
    • Ideal for visual-driven sales and impulse purchases.

    B2C Digital Marketing Strategies

    B2C digital marketing leverages various online channels to engage and convert consumers quickly. Below are the most effective strategies for B2C brands.

    1. Social Media Marketing

    Platforms Used: Facebook, Instagram, TikTok, Twitter, YouTube

    • Engages consumers through visually appealing and viral content.
    • Uses influencer collaborations to increase reach and credibility.
    • Leverages paid social ads for precise audience targeting.

    Example:

    • Coca-Cola runs emotional ad campaigns on Instagram and Facebook.
    • Sephora uses TikTok for beauty tutorials and influencer partnerships.

    Metrics to Track: Engagement rate, follower growth, social shares, click-through rate.

    2. Search Engine Optimization (SEO)

    Platforms Used: Google, Bing, YouTube, Website Blogs

    • Focuses on high-volume, short-tail keywords to attract organic traffic.
    • Uses engaging and keyword-rich product descriptions.
    • Prioritizes local SEO and mobile optimization for better user experience.

    Example:

    • Zappos optimizes product pages for high-converting keywords.
    • BuzzFeed ranks for viral content topics through strategic SEO.

    Metrics to Track: Organic traffic, keyword rankings, click-through rate (CTR), conversion rate.

    3. Paid Advertising & Shopping Campaigns

    Platforms Used: Google Ads, Facebook Ads, Instagram Ads, TikTok Ads

    • Google Shopping Ads showcase products with pricing and images directly in search results.
    • Facebook and Instagram Ads use carousel and video formats to engage consumers.
    • Retargeting ads bring back visitors who abandoned carts.

    Example:

    • Amazon runs dynamic retargeting ads on Google and Facebook.
    • H&M uses Instagram Shopping Ads to drive direct purchases.

    Metrics to Track: Cost per click (CPC), return on ad spend (ROAS), conversion rate.

    4. Influencer & Affiliate Marketing

    Platforms Used: Instagram, YouTube, TikTok, Blogs

    • Influencers promote products through engaging content and authentic recommendations.
    • Affiliate marketers drive sales through commission-based referrals.
    • UGC (User-Generated Content) increases trust and credibility.

    Example:

    • Gymshark partners with fitness influencers on Instagram.
    • Airbnb collaborates with travel bloggers for organic promotions.

    Metrics to Track: Engagement rate, referral traffic, affiliate conversions.

    5. Email & SMS Marketing

    Platforms Used: Klaviyo, Mailchimp, SMS platforms, CRM systems

    • Email marketing nurtures leads with personalized promotions and product recommendations.
    • SMS campaigns offer time-sensitive discounts and reminders.
    • Automated abandoned cart emails increase conversions.

    Example:

    • Starbucks sends personalized rewards and offers via email and SMS.
    • ASOS sends discount reminders and exclusive deals via mobile notifications.

    Metrics to Track: Open rate, click-through rate (CTR), conversion rate, cart recovery rate.

    6. Video & Content Marketing

    Platforms Used: YouTube, TikTok, Instagram Reels, Blogs

    • Video marketing is crucial for product demonstrations and brand storytelling.
    • Short-form content (Reels, TikToks) drives engagement and virality.
    • Blogging and how-to guides improve SEO and attract organic traffic.

    Example:

    • GoPro shares user-generated action videos on YouTube.
    • IKEA creates home decor tutorials and shopping guides.

    Metrics to Track: Video views, watch time, engagement rate.

    7. Personalization & AI-driven Marketing

    Platforms Used: AI-driven recommendation engines, Chatbots, CRM systems

    • Personalized recommendations increase purchase intent.
    • AI chatbots enhance customer support and engagement.
    • Data-driven insights improve customer journey and product discovery.

    Example:

    • Netflix uses AI-driven recommendations to keep users engaged.
    • Spotify curates personalized playlists based on listening habits.

    Metrics to Track: Customer retention rate, engagement rate, conversion rate.

    Key Differences Between B2B and B2C Digital Marketing

    1. Target Audience & Decision-Making Process

    • B2B: Targets businesses and professionals, often requiring approval from multiple stakeholders.
    • B2C: Targets individual consumers who make quick purchasing decisions.

    2. Sales Cycle

    • B2B: Longer, with multiple touchpoints, demos, and negotiations.
    • B2C: Shorter, often involving impulse purchases.

    3. Content Strategy

    • B2B: Focuses on educational, value-driven content such as whitepapers, case studies, and webinars.
    • B2C: Uses visually appealing, entertaining content like social media posts, videos, and promotions.

    4. Marketing Channels

    • B2B: Primarily uses LinkedIn, industry blogs, email marketing, and SEO.
    • B2C: Leverages social media (Instagram, Facebook, TikTok), paid ads, and influencer marketing.
    • Affiliate Marketing: In B2B, affiliate marketing involves industry experts, thought leaders, and business-related platforms to promote products with in-depth reviews and case studies. In B2C, it relies on influencers, bloggers, and social media affiliates who drive quick sales through engaging promotions and discounts.

    5. SEO Strategy

    • B2B: Focuses on long-tail keywords, thought leadership content, technical SEO, and backlinking from industry-specific domains.
    • B2C: Prioritizes high-volume, competitive keywords, product-driven content, and image/video optimization for e-commerce rankings.

    6. Social Media Channels

    • B2B: Heavily relies on LinkedIn, as it is the most effective platform for professional networking and thought leadership. Twitter and YouTube are also used for sharing industry insights and webinars.
    • B2C: Uses Facebook, Instagram, TikTok, and Pinterest to engage users with visually appealing content, entertainment, and influencer partnerships.

    7. Organic Social Strategy

    • B2B: Focuses on publishing blog posts, whitepapers, industry reports, and case studies on LinkedIn and Twitter to establish authority and credibility.
    • B2C: Relies on storytelling, viral trends, user-generated content, and short-form videos to maximize engagement and reach.

    8. Metrics Comparison

    MetricB2B MarketingB2C Marketing
    Click-Through Rate (CTR)Generally lower due to niche audiencesHigher, as ads are designed for mass appeal
    Cost Per Click (CPC)Higher, as competition for niche keywords is strongLower, but can vary based on industry and competition
    Cost Per Lead (CPL)High, as B2B leads require more nurturingLower, as consumer purchases are quicker
    Conversion Rate (CVR)Lower, due to longer decision-making cyclesHigher, as purchases are more immediate
    Customer Lifetime Value (CLV)High, due to long-term business relationshipsLower, as consumers often make one-time purchases

    8. Engagement & Conversion Strategy

    • B2B: Focuses on lead nurturing, relationship-building, and thought leadership.
    • B2C: Encourages quick engagement and purchases through discounts and storytelling.

    9. Marketing Enrichment Tools

    B2B:

    • Demandbase: Enhances account-based marketing (ABM) strategies through AI-driven insights.
    • 6sense: Uses predictive analytics to identify high-intent leads.
    • Metadata.io: Automates B2B advertising for demand generation and account-based marketing.

    B2C:

    • Google Analytics: Provides insights into consumer behavior and website performance.
    • Facebook Pixel: Tracks user actions and optimizes ad targeting.
    • Klaviyo: Specializes in email marketing automation for e-commerce brands.

    Conclusion

    Both B2B and B2C digital marketing have distinct approaches, channels, and optimization techniques. By understanding these differences and optimizing strategies accordingly, businesses can maximize their digital marketing effectiveness and drive growth in their respective domains.

    Which marketing model do you focus on—B2B or B2C? Share your insights in the comments!

    Mindless is an such agency where the digital marketing specialists have worked with multiple B2B and B2C companies. They understand the nuances of both marketing strategies and how to implement each successfully across channels such as Google Ads, SEO, Facebook, Instagram, LinkedIn, ABM, Affiliates and others. Specialists at Mindless have worked with 250+ clients including 200+ hotels and multiple global B2B organizations and scaled the online presence of several businesses while increasing their clientele, revenue and performance..

    If your business is facing the challenge in optimizing SEO or Google Ads, Social Media, or other paid media channels, then book a free consulting session with our experts and find out how we can help your business achieve new heights.

    You can also mail us on sales@mindless.digital for any queries.

    About the author:

    Pragun Jain is a seasoned digital marketer who has worked with over 500+ businesses ranging from billion dollar SAAS enterprises to 5-star hotel chains, doctors, politicians, SAAS companies, restaurants and retail stores. He has managed over USD 75M in paid media spend across Google Ads, Meta Ads, LinkedIn Ads and other digital marketing channels.

    You can visit his LinkedIn profile here.

    Found the article interesting? Share it with your peers.

  • Digital Marketing for Doctors & Medical Practices in the US

    This world is full of patients who are in constant need of doctors and medical practitioners. Some patients get referred to their doctors by the current patients or their friends and family, some just others rush into the first clinic or hospital they find nearby. But most patients who require non-critical or non-urgent care do a thorough research before finalizing the visit to a doctor.

    This research about the doctors, their reputation and their specializations has become easier due to the internet. Today, we can easily search for a doctor by disease or specialization in our nearby areas and then read the reviews of their current and previous patients. Their ratings and reviews are the deciding factor in our search and finalization of which doctor to visit.

    While you can be a good medical practice or practitioner in your area, there is always a stiff competition. There are multiple doctors and hospitals in every nook and corner of the US. Thus, you have to create your own space and visibility. How do you do that?

    Why is Digital Marketing for Doctors and Medical Practices now a necessity?

    Digital marketing helps a medical practitioner or practice create awareness, build your own brand, reach out to patients searching about you, your competitors or about specific ailments and symptoms. This can be done by posting ads on Google Search and Display Ads, Facebook or Instagram. You also need to create authority by writing blogs and establishing your credibility on social media. While all this is to get new patients, you also need to constantly be in touch with your current patients. You need to remind them about their upcoming or routine appointments – this is made easy by digital marketing channels such as email, WhatsApp and SMS.

    Maintain online presence in terms of website to allow patients to book appointments online while SEO & blogs help you build authority and visibility for keywords related to the ailments, diseases and symptoms you treat. Finally, you need to work Google Business Profile by maintaining high ratings and generating good reviews – this will help with Local SEO and Maps results.

    On Ad platforms such as Google Ads and Meta Ads, there are some strict compliances that need to be followed when running ad campaigns. You will need expert help to adhere to the policies of these digital advertising platforms

    Most importantly, most of these digital marketing activities need to be confined in local areas usually within a 3-5 mile radius. Medical and healthcare industry is highly hyperlocal in terms of digital marketing and your agency partners need to be very careful about when and where to show your ads.

    Now let’s go through some further details on the digital marketing activities necessary for medical and healthcare professionals.

    Digital Marketing for Doctors, Medical Practices and Healthcare Industry in the US

    Digital Marketing Channels & Traffic Sources

    SourcesPlatforms IncludedImportanceRetargeting?
    Paid SearchGoogle Ads, Bing AdsHigh and specific intentYes
    Paid DisplayGoogle Display Network, Programmatic, Tabula, Criteo, Outbrain, and many moreLow cost per impression, multiple placement opportunitiesYes
    SEOGoogle and Bing Search EnginesHigh intent and low cost
    AI SEOGoogle, ChatGPTHigh intent, low cost and low competition
    Paid SocialMeta/Facebook/Instagram, LinkedIn, YouTube, Tiktok, Twitter(X), SnapChatLow cost per impression, multiple placement opportunitiesYes
    Organic Social MediaMeta/Facebook/Instagram/Threads, LinkedIn, YouTube, Tiktok, Twitter(X), SnapChatLow cost, build communities and following, WoM
    Social InfluencersMeta/Facebook/Instagram/Threads, YouTube, TiktokLow cost, WoM
    AffiliatesEmail Partners, SMS Partners, App PartnersPinpoint targeting based on demographics and firmographics
    Content SyndicationPublishers, Listicles, Review SitesMid level intent and low CPC
    Paid CommunitiesReddit, Quora, PinterestHigh interest, more ad content to engageYes
    Organic CommunitiesReddit, Quora, PinterestHigh interest, build communities and following
    MessagingWhatsApp, Email, SMSHighly targetedYes

    Now each traffic source has multiple channels with each channel having its own uniqueness in terms of intent, targeting, visibility and cost. I always suggest medical practices use multiple channels and split their budget based on performance of each channel.

    While SEO is highly dependent on your website content and optimizations, your organic social media is dependent on your post quality and posting frequency.

    On the other hand, paid advertising channels have their own set of characteristics and complexities such as how to structure the campaigns, whom to target, how to target and how much to bid.

    We will now discuss the nuances of each of these digital marketing channels for the hotel industry in detail. We will also discuss the best digital marketing strategies and tips for each of these channels.

    I am also going to ask you to skip many of these channels based on my experience of managing digital marketing for 250+ clients in the US, Canada and Mexico.

    Digital Marketing Channels for Medical & Healthcare Industry – Strategies and Tips

    PlatformsDimensionsMetricsAudiencesImportanceSet UpOptimization TipsBudgeting & BiddingTech IntegrationsGeo Targeting
    Google Search AdsCampaign, Ad Group, Ads, KeywordsCPC, CTR, CPL/CPA, CVR, RoAS, Impr Share, Quality ScoreAttach existing customer list for better targetingHigh intent audience targeted by KWs for diseases, ailments & symptoms
    Use Phrase match for best results    		Brand, Competitor, Generic campaign structure
    Skip Search Partners and Search on Display options    		Regularly exclude queries using Search Term report
    Use tRoAS bidding strategy    		Cascade budget – Brand is most important, followed by Competitor, and then Generic. Split Generic KWs into multiple campaignsUse GTM to place tags on appointment engines
    Integrate GSC and GBP    		3-5 miles radius
    Bing AdsCampaign, Ad Group, Ads, KeywordsCPC, CTR, CPL/CPA, CVR, RoAS, Impr Share, Quality ScoreUse intent targetingUse Phrase match for best resultsBrand, Competitor, Generic campaign structure
    Skip Search Partners and Search on Display options    		Regularly exclude queries using Search Term report
    Use tRoAS bidding strategy    		Cascade budget – Brand is most important, followed by Competitor, and then Generic. Split Generic KWs into multiple campaignsUse GTM to place tags on booking engines
    Integrate GSC and GBP    		3-5 miles radius
    GDNCampaign, Ad Group, Ads, Audiences, PublishersCPM, CPC, CTR, CPL/CPA, CVRUse Custom Intent, inmarket and Affinity AudiencesCheaper and wider outreachSplit ad sets based on audiences and creative themesRegularly exclude publishers with extremely high or low CTR or CPC or based on industryMinimal budget and low bidding compared to Search AdsUse GTM to place tags on booking engines3-5 miles radius
    ProgrammaticSkip these
    PMaxSkip these
    Google Search and SEOBrand, Generic KWsImprs, CTR, Ranking, CVRHigh Intent free traffic and customersUse Entity Search and SchemaGA4, GSC and GBP Integration
    Google Business ProfileNAP, Categories, Service Area, Schedule, ReviewsRatings, Directions, Calls, Website VisitsThis is free traffic searching for you on Google Search and Google Maps. You can show your profile with images, booking/calling linksNAP – Name, Address, Phone Number
    Also fill up all the other fields available    		Maintain Rating of 4+Get good reviews regularly
    Post pictures regularly
    Bing SearchBrand, Generic KWsImprs, CTR, Ranking, CVRHigh Intent free traffic and customersUse Entity Search and SchemaGA4, GSC and GBP Integration
    ChatGPTBrand, Generic KWsImprs, CTR, Ranking, CVRHigh Intent free traffic and customersUse Entity Search and SchemaGA4, GSC and GBP Integration
    Influencer PRCPM, Engagement Rate, Clicks, CPC, CPAReach out to travel influencers via their social media pages to negotiate a deal with them for each story and post promotion
    Meta AdsCampaign, Ad Set, Ads, CreativesCPM, CPC, CTR, CPL/CPA, CVRUse default option for travel audience at Ad Set level
    Use 2% lookalike audience or Advantage+ audience    		Separate campaigns to focus on indoor/outdoor/services/places to visit/eventsUse multiple creatives in a single adLow Budget and low biddingIntegrate Pixel and implement events via GTM3-5 miles radius
    FacebookFollowers, Likes, Engagement RateOrganic engagement and outreachAdd all links into your profileRegularly post about diseases, ailments, symptoms, cures and patient reviews
    InstagramFollowers, Likes, Engagement RateOrganic engagement and outreachAdd all links into your profileRegularly post about events, discounts and how to travel
    ThreadsFollowers, Likes, Engagement RateOrganic engagement and outreachAdd all links into your profileRegularly post about events, discounts and how to travel
    LinkedInSkip
    LinkedIn AdsSkip
    YouTubeFollowers, Likes, Engagement RateOrganic engagement and outreachAdd all links into your profileRegularly post about events, discounts and how to travel
    Youtube AdsSkip
    TiktokFollowers, Likes, Engagement RateOrganic engagement and outreachAdd all links into your profileRegularly post about events, discounts and how to travel
    Tiktok Ads
    SnapchatSkip
    Twitter(X)Skip
    Twitter(X) AdsSkip
    AggregatorsSkip
    QuoraList a free profile to answer specific questionsSome users may ask very specific questionsAnswer questions related to ailments and symptoms questions by other users
    Quora AdsSkip
    RedditList a free profile to answer specific questionsSome users may ask very specific questionsPost and discuss about latest treatments and advanced in medical science
    Reddit AdsSkip
    PinterestSkip
    WhatsAppDelivered and Read RatesExisting PatientsUse this as a retargeting channel to reach and remind existing patients about upcoming tests and appointmentsIntegrate with your CRM for automationAlso, reach out with short write ups on medical issues focusing on the symptoms and treatments.CRM integration
    Email/ NewlettersDelivered and Read RatesExisting PatientsUse this as a retargeting channel to reach and remind existing patients about upcoming tests and appointmentsIntegrate with your CRM for automationAlso, regularly share medical industry/treatments updates in weekly or fortnightly newslettersCRM integration
    SMSDelivered and Read RatesExisting PatientsUse this as a retargeting channel to reach and remind existing patients about upcoming tests and appointmentsIntegrate with your CRM for automationCRM integration
    AffiliatesSkip
    PublishersSkip
    ListiclesSkip
    Review SitesSkip

    For Doctors, it is more important to manage their practice and focus on the patients. Leave the trivial tasks of digital marketing and growth in footfall to us!

    Mindless helps you manage all your website, paid media, SEO and all other digital marketing channels by providing you specialist teams that stay updated on all industry requirements related to the medical industry. Specialists at Mindless have worked with 250+ clients and scaled the online presence of several businesses while increasing their clientele, revenue and footfall.

    If your business is facing the challenge in optimizing website SEO or other paid media channels, then book a free consulting session with our experts and find out how we can help your business achieve new heights.

    You can also mail us on sales@mindless.digital for any queries.

    About the author:

    Pragun Jain is a seasoned digital marketer who has worked with over 500+ businesses ranging from billion dollar SAAS enterprises to 5-star hotel chains, doctors, politicians, SAAS companies, restaurants and retail stores. He has managed over USD 75M in paid media spend across Google Ads, Meta Ads, LinkedIn Ads and other digital marketing channels.

    You can visit his LinkedIn profile here.

    Found the article interesting? Share it with your peers.

  • How to build Lookalike Audiences in Google Ads – A step by step Guide

    Ever wonder how to target the best and most relevant audiences in Google Ads using Display or Demand Gen campaigns? The answer is quite simple. Use Lookalike Audiences by uploading customer lists into Google Ads. This helps Google Ads analyze your customer base for demographics, firmographics, and other behaviors or affinities to build a list of audiences that closely resembles or matches your current customers. 

    You can also segment your customer lists by countries or sales segments for better lookalike matching and targeting in your display and demand gen campaigns.

    Lookalike audiences in Google Ads are the best audience to target in Display and Demand Gen campaigns. To create lookalike audience in Google Ads, you need to upload a list of your customers (preferably the best ones or ICP). Make sure the list is substantial (at least above 3000 contacts)

    Let’s build Google Ads Lookalike Audience using this step by step guide.

    In the left side menu, click on Tools>Shared Library>Audience Manager

    Click on ”+” sign and choose Customer List to build  a new customer list

    Choose Data Source “Upload a file manually” and click on continue

    Choose a customer type that you have currently implemented as conversion goal for campaign optimization.

    Choose Data Type “Upload Emails, Phones, and/or Mailing Addresses”

    Upload the audience list in csv format

    Set an Expiration Date

    Click on Save and Continue

    Create a Lookalike segment in your new campaign

    Follow the steps below to create a Lookalike segment in your campaign:

    • Create a Demand Gen or Display campaign.
    • Add an audience at the ad group level.
    • Click New Audience in the Audience dialogue box.
    • Click in the “Add or create Lookalike segment” search box and the “Lookalike Segment” dialog box.
    • Click New Segment.
    • Add a Lookalike segment name in the “Segment name” dialog box.
    • Choose from or upload at least one seed list in the “Seed list” dialog box. You can add up to 10 seed lists.
    • Enter and select the countries or regions you want your lookalike segment to target in the “Locations” dialog box.
    • Choose “Narrow,” “Balanced,” or “Broad” with the slider in the “Lookalike segment” dialog box.
    • Click Save.

    Now you are ready to target the new lookalike audience – the best audience available on Google Ads.

    Remember, you need to regularly update your seed audience (one a month or at least once a quarter) to keep getting the best performance from your lookalike audiences.

    Pro Tip: You can further narrow this audience by adding demographics filters and other affinities or criteria in Google Ads audience targeting settings. Use your top KWs to find inmarket or affinity audiences and implement them in AND conjunction  with your lookalike audiences to narrow the targeting criteria.

    Still feeling confused? Get help from Experts!

    Mindless helps businesses get the best performance out of their Google Ads account. We have helped our B2C clients achieve 20x return on ad spend and B2B clients lower CPL by 20% while improving lead quality and funnel conversion rates. We have managed over USD 60M in ad spend across Google Ads, Facebook/Instagram Ads, LinkedIn Ads and other digital marketing campaigns. If your business is facing a challenge in optimizing Google Ads or other paid media channels, then book a free consulting session with our experts and find out how we can help your business achieve new heights.

    Book Now

    You can also mail us on sales@mindless.digital for any queries.

    About the author:

    Pragun Jain is a seasoned digital marketer who has worked with over 500+ businesses ranging from billion dollar SAAS enterprises to 5-star hotel chains, restaurants and retail stores. He has managed over USD 75M in paid media spend across Google Ads, Meta Ads, LinkedIn Ads and other digital marketing channels.

    You can visit his LinkedIn profile here.

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  • How to Optimize SEO to Rank on Top of Google Search

    Search Engine Optimization – Factors and components of your website that can help you rank on top in search results for targeted keywords on search engines such as Google and Bing.

    SEO is a meticulous process of:

    1. Placing various technical components on your website which are factors in Google’s Search Results Algorithm or other search engine’s algos.
    2. Setting up off page SEO components to build authority and bring relevant users and traffic to your website

    What are the benefits of great SEO optimization?

    • Awareness and Reach without ad spend or cost
    • Organic (Unpaid) traffic and users
    • Capture “Brand” keywords traffic at no cost
    • Optimize for multiple keywords and products
    • Build authority & identity nearby physical location of your business

    The important question is: How to begin with SEO optimization of your website?

    SEO optimization begins by understanding the goals of your business. The most important factor to be kept in mind is what are your customers or users looking for? If your webpage is selling hair oil then your customers are looking for hair oil, hair fall remedies, hair loss, hair shampoo, dandruff or may be baldness. These are the key focus phrases for your business and thus your SEO. In short, your SEO starts with content & keywords related to your business and therefore, your website or page.

    Now from here on we move towards the technical side of SEO and will discuss the reasons and thought process of your website visitors and thus probable customers.

    • Speed of the website – People don’t like to wait, thus the loading time of your website has to be lightening fast
    • User Experience (UI/UX) – The experience of users when they surf through your website. The ease of finding what they are looking for and the flow or how your website guides them through the buying process or completing a goal on your website helps in building user engagement and building your business. Thus, this is another tech factor for your website.
    • No disruption – People don’t like disruptions. They want the buying process to be smooth. So do not put any intrusive pop ups unless extremely necessary.
    • Authenticity, Transparency & Knowledge Imparted (part of content) – People like to know more about what they are searching for and what they are buying. Provide them with all relevant info to help them make faster and better decisions

    Based on the above, we have the following components of a website’s technical or on-page SEO:

    1Meta Data, OG Tags & HreflangMeta Title, Meta Description, Location, Language and all other meta tags
    2Schema/Structured DataOrganization, Category, product level schema
    3Page Speed – Mobile focusedHosting, ping response, size, images, FCP, TTI, DOM Load, CSS, Java Rendering, HTTP2 etc
    4On-page content, Keywords & CannibalizationThe keywords relevant to your business and are searched by the users of your website
    5Core Web VitalsReal time stats of page speed
    6url Structurehow urls are built
    7Sitemapuploading site map in html and xml formats to search engines
    8UI/UX & ResponsivenessContrast, readability, button sizes, transitions and more. Material design & RAIL model
    930x, 40x & 50x errorspage availability, canonicals, content caching, multiple hosting
    10Pop Ups & Forwardingnot to have disruptive popups, no automated forwarding of the page
    11Crawl Quota & Indexingall pages should be indexed and keep checking for availability of crawl quota
    12GA Stats – CTR, Dwell Time, Bounce Rate, Pages Visited etcCTR shows content relevance to search query, Dwell time & bounce rate show content quality
    13CanonicalsContent duplication should be marked for search engines
    14Authority of AuthorsEAT – Expertise, Authoritativeness & Trustworthiness
    15API Requestslimited API request result in faster page load times
    16Link StructureInternal link structure of a website. All pages should be reachable in max 4 clicks
    17Cloakingdo not hide content in html or same color as background
    18SSL, Encryption, Search Console Verification, Facebook Domain Verification and https SecurityVerifying ownership & security of domain across all search engines and social networks
    19ReportsGTMetrix, Page Speed Insights, Lighthouse Report
    20AccessibilityRobots.txt and indexing tags

    After setting up and measuring the on-page SEO components of your website, we now move towards off-page components. Off-page SEO is any SEO optimization done outside of your website or webpage. These factors focus on authenticity and identity of your business. They help your business to be present where your users might be searching for you, related keywords or finding knowledge related to your website’s targeted keywords.

    These factors are part of Google’s algorithm that focuses on finding more information about your business to find the authenticity of your business. It also includes components which include listening to the real users and customers by including factors such as Rating and Reviews about the business on Google or other aggregator websites and directories.

    Now we list down the components of off-page SEO. Make sure that you have all these components covered for your business while you path your way to the top of Google’s search results.

    1ListingsGMB, Google Maps Tag, Apple Maps, Bing Listing
    2CitationsSocial Pages, Links and Citations to website
    3Directories & AggregatorsListing in industry or business directories/aggregator websites helps with authority
    4BacklinksQuality backlinks from other websites to your website
    5BlogsBlogs for content, being up to date and refined targeting
    6ReferralsBacklinks via referral sites or directories etc
    7ForumsQuora, Reddit etc – targeting content on these forums to bring traffic to website
    8Social BookmarkingPeople saving your webpages as bookmarks shows content authority
    9Reviews & RatingsTrustworthiness of your business
    10PR & Influencer MarketingHelps bring more traffic to site thus impacting SEO progressively

    Finally, there is a small part of off-page SEO which deals with the hyperlocal component of a business. If your business is a local establishment such as a hotel, restaurant, saloon, or you are a professional such as lawyer, plumber etc, then you should surely cover all hyperlocal components of your business.

    We have all these factors listed for you below:

    1GMB & Listingposting, listing, services, areas and more
    2Local MetatagsServices, Areas, Postcodes, coordinates etc in meta tags & Schema
    3Citations & Social Pagessame as SEO
    4FAQs, Reviews & Knowledge GraphSame as SEO
    5Directories & AggregatorsYelp, TripAdvisor etc
    6Maps & APIsSame as SEO
    7Geofencing & CB MessagesNot in use anymore

    Waiting for your business to rank on top of Google Search Results? Get help from experts

    Mindless (www.mindless.in) is a digital martech agency that helps businesses with their technology & marketing requirements. With our comprehensive checklists and detailed processes, we are able to quickly and flawlessly integrate technologies for optimizing resource requirements and automating recursive processes, thus improving efficiency and turn around times.

    Seamlessly implement these bulletproof digital SEO strategies at low cost with Mindless.

    Our team members have worked with over 100 hotels & 350 restaurant clients to build their online business, scaling some of them by 500% in one year. We provide beautiful and efficient SEO optimized websites for more organic exposure and revenue. We take care of their social media presence of our hotel clients and also create their awareness using advertisement channels.

    Feel free to reach us on marketing@mindless.digital for all the digital requirements of your business.