Mindless Digital Marketing Blogs

Tag: lookalike audience

  • How to build LinkedIn Ads Predictive Audience – A step by step Guide

    LinkedIn Ads is definitely the best channel to target B2B audiences and you can do it even better by targeting Predictive Audiences on LinkedIn. Let’s learn how to do that quickly and easily.

    Predictive audiences are LinkedIn’s version of Lookalike Audiences. They work in the same way as lookalike audiences in Google Ads and Meta Ads.

    Let’s build a Predictive Audience in LinkedIn Ads.

    We start by creating a matched audience.

    This is a list of your customers uploaded into LinkedIn with details such as phone number, email ID, company, title and others.

    Now, to create Predictive Audiences:

    • In left side menu, click on Plan>Audiences
    • Create a matched Audience
    • Choose the source of the audience
    • Upload and save
    • Creating similar audience (called Predictive Audience in LinkedIn)
    • Select a source contact list
    • Choose the location and the size of the audience
    • Click on Agree and Create

    Managing audiences and updating them regularly can be a daunting task and you may need professional help to get the best performance from your marketing campaigns.

    Mindless helps businesses get the best performance out of their Google Ads account. We have helped our B2C clients achieve 20x return on ad spend and B2B clients lower CPL by 20% while improving lead quality and funnel conversion rates. We have managed over USD 60M in ad spend across Google Ads, Facebook/Instagram Ads, LinkedIn Ads and other digital marketing campaigns. If your business is facing a challenge in optimizing Google Ads or other paid media channels, then book a free consulting session with our experts and find out how we can help your business achieve new heights.

    You can also mail us on sales@mindless.digital for any queries.

    About the author:

    Pragun Jain is a seasoned digital marketer who has worked with over 500+ businesses ranging from billion dollar SAAS enterprises to 5-star hotel chains, restaurants and retail stores. He has managed over USD 75M in paid media spend across Google Ads, Meta Ads, LinkedIn Ads and other digital marketing channels.

    You can visit his LinkedIn profile here.

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  • How to build lookalike audiences in Meta Ads – Step by step Guide

    Facebook Lookalike audiences are definitely the audiences to target to get the best results. All you need to take care of is that the audience size you choose is large enough (>1 Million). 

    These audiences can then be narrowed using exclusions depending on your industry, market, affinities and business.

    Now let’s quickly create your first lookalike audience on Facebook/Meta.

    • In left side menu, click  All Tools>Audiences

    Start by creating a Custom Audience as a base to create Lookalike Audience

    • Click on Create Audience>Custom Audience
    • Choose Customer List
    • Use the following data points for customer list 
    • Choose the option of uploading with value or no value
    • Map the identifiers, the click on Upload and Create

    Now to create a lookalike audience for a customer list

    • Choose a source audience
    • Choose the number of lookalikes and percentage size
    • Narrower is more accurate
    • Click on create Audience

    Always split your upload customer match lists by segments, countries and even product/service type if you have a large customer base. This will help you target based on your sales segment.

    In B2B marketing campaigns, Meta or Facebook works really well for small business. Even if you try to target upmarket, you’ll end up getting majority of the leads from small business segment.

    On the other hand, this works really well in B2C where your target audience will complete the transaction on your website and Facebook will have better first party data to curate lookalike audiences. Thus, Facebook lookalike audiences will provide your the best RoAS amongst all targeting capabilities in Meta Ads.

    Now comparing Facebook and Google Ads lookalike audiences based on performance. In my experience, both are very similar in performance in B2C industry. However, Facebook wins by getting better lead quality in B2B campaigns.

    Pro tip: Create multiple lookalike audiences of each custom list for every one percent. Then target multiple audiences in a single ad set in your campaigns. When analyzing your campaigns, you can breakdown the results by audiences to find out which audiences are performing the best.

    Mindless helps businesses get the best performance out of their Google Ads account. We have helped our B2C clients achieve 20x return on ad spend and B2B clients lower CPL by 20% while improving lead quality and funnel conversion rates. We have managed over USD 60M in ad spend across Google Ads, Facebook/Instagram Ads, LinkedIn Ads and other digital marketing campaigns. If your business is facing a challenge in optimizing Google Ads or other paid media channels, then book a free consulting session with our experts and find out how we can help your business achieve new heights.

    You can also mail us on sales@mindless.digital for any queries.

    About the author:

    Pragun Jain is a seasoned digital marketer who has worked with over 500+ businesses ranging from billion dollar SAAS enterprises to 5-star hotel chains, restaurants and retail stores. He has managed over USD 75M in paid media spend across Google Ads, Meta Ads, LinkedIn Ads and other digital marketing channels.

    You can visit his LinkedIn profile here.

    Found the article interesting? Share it with your peers.

  • How to build Lookalike Audiences in Google Ads – A step by step Guide

    Ever wonder how to target the best and most relevant audiences in Google Ads using Display or Demand Gen campaigns? The answer is quite simple. Use Lookalike Audiences by uploading customer lists into Google Ads. This helps Google Ads analyze your customer base for demographics, firmographics, and other behaviors or affinities to build a list of audiences that closely resembles or matches your current customers. 

    You can also segment your customer lists by countries or sales segments for better lookalike matching and targeting in your display and demand gen campaigns.

    Lookalike audiences in Google Ads are the best audience to target in Display and Demand Gen campaigns. To create lookalike audience in Google Ads, you need to upload a list of your customers (preferably the best ones or ICP). Make sure the list is substantial (at least above 3000 contacts)

    Let’s build Google Ads Lookalike Audience using this step by step guide.

    In the left side menu, click on Tools>Shared Library>Audience Manager

    Click on ”+” sign and choose Customer List to build  a new customer list

    Choose Data Source “Upload a file manually” and click on continue

    Choose a customer type that you have currently implemented as conversion goal for campaign optimization.

    Choose Data Type “Upload Emails, Phones, and/or Mailing Addresses”

    Upload the audience list in csv format

    Set an Expiration Date

    Click on Save and Continue

    Create a Lookalike segment in your new campaign

    Follow the steps below to create a Lookalike segment in your campaign:

    • Create a Demand Gen or Display campaign.
    • Add an audience at the ad group level.
    • Click New Audience in the Audience dialogue box.
    • Click in the “Add or create Lookalike segment” search box and the “Lookalike Segment” dialog box.
    • Click New Segment.
    • Add a Lookalike segment name in the “Segment name” dialog box.
    • Choose from or upload at least one seed list in the “Seed list” dialog box. You can add up to 10 seed lists.
    • Enter and select the countries or regions you want your lookalike segment to target in the “Locations” dialog box.
    • Choose “Narrow,” “Balanced,” or “Broad” with the slider in the “Lookalike segment” dialog box.
    • Click Save.

    Now you are ready to target the new lookalike audience – the best audience available on Google Ads.

    Remember, you need to regularly update your seed audience (one a month or at least once a quarter) to keep getting the best performance from your lookalike audiences.

    Pro Tip: You can further narrow this audience by adding demographics filters and other affinities or criteria in Google Ads audience targeting settings. Use your top KWs to find inmarket or affinity audiences and implement them in AND conjunction  with your lookalike audiences to narrow the targeting criteria.

    Still feeling confused? Get help from Experts!

    Mindless helps businesses get the best performance out of their Google Ads account. We have helped our B2C clients achieve 20x return on ad spend and B2B clients lower CPL by 20% while improving lead quality and funnel conversion rates. We have managed over USD 60M in ad spend across Google Ads, Facebook/Instagram Ads, LinkedIn Ads and other digital marketing campaigns. If your business is facing a challenge in optimizing Google Ads or other paid media channels, then book a free consulting session with our experts and find out how we can help your business achieve new heights.

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    You can also mail us on sales@mindless.digital for any queries.

    About the author:

    Pragun Jain is a seasoned digital marketer who has worked with over 500+ businesses ranging from billion dollar SAAS enterprises to 5-star hotel chains, restaurants and retail stores. He has managed over USD 75M in paid media spend across Google Ads, Meta Ads, LinkedIn Ads and other digital marketing channels.

    You can visit his LinkedIn profile here.

    Found the article interesting? Share it with your peers.